Background
Fruissants is a sustainable yet spontaneous brand. Fruissants is a line of ready-to-mix croissants that come with a special fruit filling. With much research this design communicates a fun DIY activity with friends with sustainable and one-for-one initiatives. Each box is
Consumer Target
The target audience for Fruissants includes both males and females aged 25 – 49 who love to cook with their families and entertain. They would not identify themselves as “health nuts”, but they do look for foods and sweet treats that are more natural. They are educated, have full time demanding careers and are Amazon Prime members because they like the convenience of shopping on line. However, come the weekend, they love to kick back and are known to spend a Saturday afternoon at the Farmer’s Market discovering and trying the fresh and exotic bounties of each season.
