Colgate Kids Toothpaste - Redesign Case Study

Working closely with the oral care team, this on-going project has been exciting. Through various design rounds, and unexpected twists and turns, this case study has been a great learning experience.

Round 1: Initial Design Concepts

Round 2: Design Exploration

Round 3: Color & Design Exploration

Round 4: Hierarchy & Font Exploration

Round 5: Back to Classics - Type & Design Exploration

Sent to Market Testing and Beyond:

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